ABOUT

Fullbrand Legal is a boutique law practice founded by Amanda Rinkoff, providing strategic legal counsel to brands, agencies, and creative teams.

Amanda advises clients across all aspects of marketing, advertising, media, and intellectual property. Her work spans creative campaigns, brand collaborations, influencer and talent engagements, promotions, sweepstakes, sponsorships, and commercial partnerships, as well as broader product and business initiatives.

She regularly drafts and negotiates complex agreements and works closely with in-house legal and business teams to build practical, scalable solutions—including marketing legal playbooks and contract templates.

In addition to her marketing-focused practice, Amanda counsels clients on intellectual property strategy and portfolio management, helping brands protect and grow what they build.

Her approach is grounded in providing clear, business-oriented advice that enables clients to move quickly and confidently.

EXPERIENCE

Amanda brings a unique combination of in-house and law firm experience.

She began her legal career at Cooley and Sideman & Bancroft before spending nine years in-house at Gap and Uber, where she focused on marketing, advertising, and intellectual property matters.

Most recently before starting Fullbrand Legal, she was the founding partner of Sideman & Bancroft’s Advertising, Marketing, and Entertainment practice group.

EDUCATION

Princeton University, 1999

Berkeley Law, 2007

BAR ADMISSIONS

California