Advertising, Marketing and Brand Counseling

• Provide strategic guidance across advertising, marketing, entertainment, and brand protection

• Advise on legal risk related to advertising, claims, and consumer protection laws

• Review marketing assets, campaigns, promotions, scripts, product features, and business initiatives

• Counsel on product development and go-to-market strategy

• Develop legal playbooks and templates for internal teams to use when creating marketing and intellectual property assets

Commercial Transactions

• Draft and negotiate agreements that support marketing, partnerships and business operations, such as:

  • Creative and production services agreements

  • Agency and media agreements, including media buys

  • Content, product, and intellectual property licenses

  • Joint marketing, sponsorship, and charitable campaign agreements

  • Talent and creator agreements

  • SaaS, distribution, and supply chain agreements

Legal Clearance and Licensing

• Provide guidance on the use of protection of intellectual property, including:

• Advise on rights, permissions, and clearances for use of third-party intellectual property

• Counsel on licensing and proper use of brand assets

Promotions, Offers and Subscriptions

• Review and counsel on all types of promotions, offers and subscriptions, including pricing promotions, product and discount offers, and subscriptions services (such as auto-renewal subscription services)

• Draft relevant terms and disclaimers

Talent and Influencer Engagement

• Provide end-to-end legal support for working with talent and creators

• Draft and negotiate talent and influencer agreements

• Advise on union compliance and related considerations

• Review scripts, deliverables, and campaign materials

• Support high-profile talent engagements

Social Media

• Advise on social media messaging in line with legal requirements and platform rules

Sponsorships and Events

• Structure and negotiate sponsorship and event-related agreements, from small sponsorship deals all the way to large deals with professional sports leagues/teams and large venues

Agency, Creative and Production Services

• Advise at all stages of creative production, including ideation, agency engagement (if applicable), script review, talent/vendor engagement, media buying, and more

Product and Sustainability Claims

• Advise on product and sustainability claims, including compliance with FTC rules (e.g. FTC’s endorsement guides and Green Guides)

• Counsel on substantiation needed to support claims

Contests and Sweepstakes

• Advise on structuring compliant contests and sweepstakes

• Draft official rules and promotional terms

• Review marketing materials for compliance

Apparel Labeling

• Review care labels, content labels, and hangtags

• Advise on compliance with FTC rules, customs laws, and applicable regulations

Entertainment and Sports

• Advise on creative production, contract negotiations, and talent engagement

• Represent brands and professional sports organizations in complex partnerships