Advertising, Marketing and Product Counseling

• Counsel clients across industries on marketing and advertising matters, such as:

  • Consumer protection laws

  • Comparative advertising

  • Claim substantiation

  • Sustainability and environmental claims

  • Use of AI tools and AI-generated content

  • Terms of service and in-product disclosures

  • Email and SMS marketing compliance

  • Social media marketing

  • FTC endorsement and disclosure requirements

  • Offers and promotions

  • Subscription services

  • Loyalty programs

• Review marketing assets, campaigns, promotions, scripts and product features, and draft related terms and disclaimers

• Develop legal playbooks and templates for internal teams to use when creating marketing and intellectual property assets

• Counsel on product development, user flows and go-to-market strategy

Commercial Transactions

• Draft and negotiate agreements that support marketing, partnerships, sales and business operations, including:

  • Creative and production services agreements

  • Agency and media agreements, including media buys

  • Talent and creator agreements

  • Joint marketing, sponsorship and charitable campaign agreements

  • Content, product and intellectual property licenses

  • Royalty agreements

  • SaaS agreements

  • Distribution and wholesale agreements

  • Procurement agreements

  • Master services agreements

Legal Clearance and Licensing

• Provide guidance on the use and protection of intellectual property

• Advise on rights, permissions and clearances for use of third-party intellectual property

• Counsel on licensing and proper use of brand assets

Talent and Influencer Engagement

• Provide end-to-end legal support for working with talent and creators

• Draft and negotiate talent and influencer agreements

• Advise on union compliance and related considerations

• Review scripts, deliverables and campaign materials

• Support high-profile talent engagements

Sponsorships and Events

• Structure and negotiate sponsorship and event agreements, from small local deals to major partnerships with professional sports leagues, teams and venues

Agency, Creative and Production Services

• Advise at all stages of creative production, including ideation, agency engagement, script review, talent/vendor engagement, media buying and more

Contests and Sweepstakes

• Advise on structuring compliant contests and sweepstakes

• Draft official rules and promotional terms

• Review marketing materials for compliance

Apparel Labeling

• Review care labels, content labels and hangtags

• Advise on compliance with FTC rules, customs laws and applicable regulations

Sports and Entertainment

• Draft and negotiate athlete and talent endorsement agreements, as well as product integration and partnership deals across media platforms

• Structure and negotiate brand and marketing activations, including fan experiences and co-branded campaigns with leagues, teams, studios and artists